Your Website that Works

Working websites start with a solid foundation of core processes which must be in place before results become predictable.  Without them, it is impossible to have a website that works, once they are in place your website is a viable marketing tool positioned to contribute to the business.

For most clients, we concentrate on getting you to the point where you are "in the game" and effectively marketing online.

Service Offerings

Online Marketing Review

An audit of your current website and online marketing to understand your business, unique selling proposition and current online effectiveness.  The product of this effort is a summary evaluation of your current website's performance—traffic generation, content, and conversions— and recommend an action plan for improvement. 

Foundation Website Marketing Plan

Most of our clients start with Website 101 when they do not have acceptable search positioning, reasonable conversions, and/or permission based marketing.

Our Foundation Website Marketing Plan consists of an analysis of your business, marketing and website.  In it we establish:

• Clearly defined online marketing objectives integrated with the business and it's overall marketing plan.
• Target Customer Profile
• Keywords
• Competitive Analysis
• Current Performance and Content
• Action Plan for Improvement
• Business Integration

The product of is a summary report for all stakeholders focusing near term online marketing objectives and a prioritized list of actions.  It is your roadmap to getting into the online marketing game.

Keyword Research

Keywords are simply search phrases entered into search engines.  Keyword research involves determining what text target prospects use when looking for your business.  Our process consists of creating a detailed review of terms that have or might be used to find your business.  This list is evaluated based on frequency of use, appropriateness, competition and searcher's expectations.

The output of this process is selection of a primary keyword to serve as the major landing page topic, related keywords to strengthen the page theme and alternative keywords to be used for additional pages. 

Building Your Website

For businesses that don't already have a web site, we will create one designed from the ground up focused on generating traffic and converting that traffic to prospects and customers. 

Unlike most web designers, who are more concerned with how a site looks, our singular focus is on how well your website performs for the business.  To us a good looking website is one that prospects and search engines can find, delivers the information they are looking for and motivates them to take action. 

Landing Page Optimization

A landing page is any page promoted off site and designed to attract visitors.  Your most important, and often only, landing page is your home page.

Concentrating initially on your home page, we will take you strategic plan and keywords to create a landing page optimized for prospects and search engines to find you. We will create a compelling description of the business that communicates the unique selling proposition and completely incorporates proven sustainable approaches which clearly communicates the value you deliver to customers. 

Landing page optimization consists of:

• Creation of compelling content supporting the question implied by your primary keyword
• Providing a description, titles, links and alternative tags that reflect the page keyword theme
• Inclusion of images, audio video, links and social media to create traffic and motivate conversions
• DMOZ Listing. 

Email Marketing

Effectively implemented email list building email capture, auto responders and ongoing correspondence is consistently the best mechanisms creating visitor action.  Someone may only visit your website once or twice, if you entice them to providing a valid email address, you then have the opportunity for touches and trust building necessary to turn them into profitable customers.

Email Marketing Services include the design, process, and implementation of :

• Landing Page Capture Form.
• Initial Contact Auto responder Series
• Ongoing Email Marketing Program

Local Search Marketing

Online search has replaced Yellow Pages, Newspapers and Radio as the most frequent source for consumers to find services and products when looking for available local suppliers. Google Places, Yahoo Local!, and others are often less competitive making it possible to leapfrog established organic results while improving your reputation for all searches. Make sure you listing is complete and that pictures and video are included. Local Search insures that you are listed in appropriate local search directories including Google Places and Yahoo Local!

For businesses that draw customers locally, local search insures that you are listed completely and accurately in relevant local search engines and directories.  We will get you listed in Google Places, appropriate local search directories, online Yellow Pages and local social networks. 

Google Analytics

Google Analytics is a free service that provides comprehensive website statistics and performance graphics.  While your hosting company may offer statistics, Google Analytics is offsite, comprehensive with a consistent, easy to use interface.  Access to the information is available to all stake holders without logging into your hosting account.  It is our belief that placing on your site Google Analytics is more effective than a direct submission of your website to Google.

Advanced Services

Once your fundamental online marketing process is in place,  the opportunities for improvement and expansion are limitless.  We will assist you in determining those likely to offer the highest return on investment.

Services include Ongoing Monitoring and Optimization, Pay Per Click Advertising, Link Building, Social Networking, Reputation Management, Audio and Video, and Blog development.